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Market Characteristics excavation Gap Socks
At this time, called "half foot massage" feature of socks on the market popular silent. The socks are printed with both positive and negative points of the diagram of the foot reflex zones, which corresponds to a different number of dimensions, memory address and identify the feet, "reflex zones at points" location problem. Graphic wear socks can know the exact location of their points standing, with the help, "sensitive palpation and stick" to help consumers in the foot inspection information on diseases and health risks found, and can detect the disease in a routine physical examination is difficult aura.
It is understood that this list will be selling socks, crisis hot.The once in 2009, which many companies feel the pressure, according to latest statistics show that the value of Chinese exports of socks the first time since 2009, a downward trend, socks, although the increase in exports volume, but the price has dropped markedly.Therefore, "research demand people, the gaps in the gold market "has become a new way to make business life. The emergence of a number of specialty socks products, this emphasis on finding a way out of the results.
In addition to the socks foot massage, yoga is not a special non-slip socks has also recently become the new darling of the market. At present, the specific market anti slip yoga socks over the use of precision absorbent tissue material from some of the products using new materials for quick drying. The absorption of water, greatly improves durability. Although instructors yoga often do not wear socks to promote yoga, but a dedicated yoga socks in the back of the sheet assigns a point like particles, not only can effectively prevent the professional to perform the movements in the foot when you slip phenomena such as yoga practitioners to effectively protect the security, but also of the average yoga specific help, many professionals would be easier to have some yoga moves to increase efficiency and gain a sense of practice.
At present, the domestic industry has become tissue supporting the development of active force, in order to exploit the target market, knitting, as always, adhere to R & D, so that a pair of socks sold in one hundred dollars.Love Socks Co., Ltd. of Zhejiang Yi 1414 Kevlar independent research and development is the production bulletproof vests as raw material, they have to do with this material of the socks, as strong as ordinary socks over 10 times, was still a novelty in the country. This price of 150 pairs of socks per million, mainly used in military, fire, logging and other special industries and sectors.
Past years, Zhejiang Sheng Feng Knitting Co., Ltd. 80 pairs of socks "space was sent to Beijing. Feng Sheng, president of Xuanhan Guang knitting these socks "space" is entitled Zhuji two main industrial areas in the local marriage attempt. "Middle Space" is the pearl of raw materials, while the Zhuji is the world's largest growing freshwater pearls and processing bases. Through research and development, Sheng Feng has been busy knitting for health functions half pearls apply to technical issues, which also Zhuji all parties to resolve a way out of low-grade pearls. Succeeded in the development of an area of socks ", the price has been sold at 60 yuan per pair.
Today Feng Sheng self fabric developed Lover press buckle, socks, socks of fiber and other high-end pearl more than 180 types of products, access to national patents. Xuanhan Guang said that since current statistics show that sales in R & D to company sales reached 500 million yuan.Zhejiang Haining Nile socks with the U.S. DuPont formed a partnership to "DuPont Lycra" and other new types of raw materials used in the production of socks to make products more competitive in domestic and foreign markets has become ADIDAS, GAP, the United States and other famous brands partner Sally.
Average characteristics, functional socks for hot selling, is the visualization of the internal market segments. Point to a number of companies, the companies most urgent tasks is the quickest way to capture the market and strengthen technological innovation and creating brand awareness, efforts to improve further the influence of the brand, the insurance market, to expand market.According "2010 ~ 2012 Chinese socks industry potential and trend analysis" shows consumer goods that are occurring now offering a new trend, the consumption mark, beginning of another, personalized alternative media began to catch the hosiery products followed the trend of clothing, socks for men and more attention to comfort, health, children's socks are paying more care pattern, texture and color. In addition, the role of the socks of people are increasingly demanding, for example, want to add warm socks and cloth materials, even thin socks may be hot.
Today, many companies Sox pay more attention to the development of products, many have set up R & D center, working actively with universities, research institutes, development of eco socks, socks, deodorant, socks massage and other health care, socks patented technology in production. Reduction of homogenization, to avoid price wars, precise positioning, medium-sized companies out of business is looking for new ideas for the area of market development.
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